benchmark measure

/'bentʃmɑ:k ˌmeʒə/ noun
the measure of a target audience’s response at the beginning of an advertising campaign which is then compared to responses at the end of the campaign to test its efficiency

Marketing dictionary in english. 2015.

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  • Benchmark (computing) — This article is about the use of benchmarks in computing, for other uses see benchmark. In computing, a benchmark is the act of running a computer program, a set of programs, or other operations, in order to assess the relative performance of an… …   Wikipedia

  • measure — I (New American Roget s College Thesaurus) n. quantity, extent; gauge; standard; amount, allot ment; [legislative] bill; step, course. See measurement, apportionment, degree, rule. II (Roget s IV) n. 1. [A unit of measurement] Syn. dimension,… …   English dictionary for students

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  • Benchmark For Correlation Values — A benchmark or point of reference chosen by an investment fund to measure correlation values such as beta, the coefficient of correlation r and the coefficient of determination r2. These correlation values indicate the degree to which the fund s… …   Investment dictionary

  • benchmark — I (New American Roget s College Thesaurus) n. standard, norm (See conformity, measurement). II (Roget s 3 Superthesaurus) (VOCABULARY WORD) n. [BENCH mark] that which becomes a standard to measure against. Their new computer quickly became the… …   English dictionary for students

  • benchmark — Gen Mgt a point of reference or standard against which to measure performance. Originally used for a set of computer programs to measure the performance of a computer against similar models, benchmark is now used more generally to describe a… …   The ultimate business dictionary

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